🌸 Kateřina Vodičková

Abstract portrait with light streaks
Woman with sunglasses outdoors
|

I’m a UX/UI & Product Designer with a background in psychology. I enjoy asking questions and figuring out what really matters. I turn user needs and business goals into thoughtful digital products and websites.

3+ years in UX/UI   •   psychology background

Selected work

Also worth mentioning

Improving the usability of a complex identity management system

2023

Through heuristic evaluation, focus groups, and usability testing, I identified usability issues in a complex identity management interface and translated the findings into concrete UI improvements and a new design system.

UX research
usability testing
design systems

A conversion-focused B2B website for a technical company

2026

Starting with an ambiguous brief, we gradually shaped the structure of a B2B website that turned a complex technical offering into a clearer and more conversion-focused journey.

UX/UI
IA
client collaboration

Usability testing of Self-Sovereign Identity in an academic environment

2023

I explored how users in an academic environment understood the concept of Self-Sovereign Identity and where they encountered usability and comprehension issues while working with the system.

UX
research methodology
usability testing

Who I am and what I enjoy

Kateřina
Kateřina Kateřina

I’m Kateřina. I studied psychology, briefly wandered into IT, and eventually found my way to UX, which in hindsight makes quite a lot of sense. It brings together almost everything I enjoy: digital products, research, people, and creative work. I worked on my first UX project while studying, and I’ve been hooked ever since.

What I enjoy most is joining a project when there are still plenty of unknowns and gradually making sense of them. Asking questions, connecting the dots, and figuring out which problem is actually worth solving. I like simple solutions to complex problems, while keeping user needs, business goals, and the realities of development in view.

I get the most satisfaction from creating things that make sense and can genuinely be useful to someone. In the future, I’d like to connect design even more closely with my psychology background, whether through mHealth apps, digital interventions, or other products where psychology and technology naturally meet.

And when I’m not working, you’ll probably find me at the cinema, an exhibition, a concert, or somewhere outdoors. I read, play video games, spend time with friends, and beat people at rummy.

Where I’ve worked

Expirio UX/UI designer
November 2025–present
Institute of Computer Science, Masaryk University UX/UI designer
January 2023–August 2025
Motivation Labs, s. r. o. Work designer
March 2024–August 2025

What I bring

Product & UX

Discovery, problem definition, information architecture, user flows, wireframes, prototyping, usability testing

UI & design systems

Responsive design, visual hierarchy, components, design systems, accessibility, interaction states

Collaboration

Client communication, workshops, stakeholder management, design presentations, developer handoff

Tools

Figma, Adobe Creative Cloud, Webflow, Framer, Jitter, Weavy  •  Maze, PostHog, Google Analytics  •  ChatGPT, Claude, Perplexity, NotebookLM, Elicit  •  Miro, Jira, Linear

|

🌸 Kateřina Vodičková