The project is still in development, and some features are not yet fully implemented in the live version. The current version can be seen at www.najmo.cz.

Problem Definition

Finding a rental is a frustrating process for most users:

• Monitoring multiple websites is time-consuming
• Lack of real-time notifications leads to missed opportunities
• Real estate portals often have outdated and unintuitive interfaces

The goal of the project was to centralize listings, save users time, and deliver a modern, clear, and responsive interface.

Key focus areas:

• Simple onboarding and user flow for creating a rental hunter
• Map filters and quick rental overview
• Clarity and speed of use

Research

Methods and Findings:

• 5 user interviews with active rental seekers revealed key pain points:
  • Constantly checking multiple sites
  • Notifications arriving only once a day
  • Confusing filters and chaotic navigation
• Competitive analysis showed that most sites are functional but:
  • Lack real-time alerts
  • Maps and filtering are often unclear

Design & Prototyping

I focused primarily on UX design, while also contributing to UI:

• Designed complete user flows from onboarding to managing hunters
• Ensured responsive design for both web and mobile
• Created light and dark mode versions
• Collaborated on visual identity and validated design decisions with Hotjar and user testing
• Iterated prototypes as a team to address pain points and optimize dashboard and filtering

Visual Identity:

• Clean combination of white, black, and accent green inspired by modern minimalism
• Focus on readability, simple typography, and clear hierarchy
• Light and dark mode support aligned with system preferences

Testing & Iteration

Using PostHog analytics, we identified weak points in the hunter creation flow.

Based on feedback, we:

• Simplified forms
• Added microcopy and helpful explanations
• Optimized steps to make the process faster and less overwhelming

Results

The project is still a work in progress (WIP):

• Some design proposals are not yet live – see www.najmo.cz
• Early feedback highlights clean interface and real-time email notifications
• KPI tracking (conversions, engagement) is planned for the next phase

Reflection

What I learned:

• Detailed user flows and testing have a major impact on usability
• Team collaboration between designers and developers prevents dead ends

What I would do differently:

• Test different ways of presenting listings (cards vs. lists) earlier
• Validate feature prioritization before starting UI design